Anushka Sharma has all the right reasons to be overjoyed.
Her PK has taken a bumper start all over and in the process wiped away the
deficit that she had encountered post Matru Ki Bijlee Ka Mandola. With the movie
crossing the 100 crore mark already, it is still going outstanding at the box
office even on the weekdays.
Still, the fact remains that as a tactical decision, nothing
about PK disclosed in the promotion. Though now it is known by one and all that
the movie deals with God, God-men and religion in general, at the onset of the
film's marketing and promotional kick-start, didn't Anushka worry that the
strategy of keeping mum may backfire as there was a chance of audience not
getting intrigued enough?
"No, and that's because the promo was appreciated a
lot," immediately tells Anushka, "If the promo is not interesting then
people won't come to theaters, no matter how much you bombard the marketing and
promotion campaign. When you start talking too much about a film, it doesn't
really add much because as an actor, you are anyways going to talk very good
about your film."
She goes on to add further, "I don't think I have ever
been interested in watching a film just because the actor in it has been
talking so good about it. I make my choice based on how the promo has made an
impression on me."
Well, guess the promo and now the movie have indeed made an
impression on the viewers, what with the movie set to have a long run in time
to come.
In the mean time, while Anushka has now scored big with
Rajkumar Hirani, 2015 is already looking appealing indeed, what with movies
each with Anurag Kashyap (Bombay Velvet), Zoya Akhtar (Dil Dhadakne Do),
Navdeep Singh (NH10) and Karan Johar (Ae Dil Hai Mushkil).
No comments:
Post a Comment