The hunt for “India’s Most Shaitan Gang” is on ! Share Your Devislish Pictures or simply tell us the most dangerous prank you’ve pulled off and you stand the chance to win a spin on a Hummer the ultimate in rugged sophistication-
The innovative online campaign commences 25th May wherein audiences can log on to the website www.cultofshaitan.com or www.facebook.com/cultofshaitan to submit their answers.
After creating a rage on popular micro blogging and social networking sites, Shaitan now takes niche innovative marketing to an all new level by using a recognizable hook from the film as connect.Produced by Anurag Kashyap and co-produced by Tipping Point Films - a division of Viacom 18 Motion Pictures, Shaitan is the first of its kind film on teenage angst and the rebellious attitudes of youth in metropolitans ,where one night of drunken partying leads to twists in events.
Producer Anurag Kashyup, debutant director Bijoy Nambiar and actor Rajeev Khandelwal flagged off the event that saw lead actors Neil Bhoopalam ,Shiv Pandit, Kirti Kulhari and Gulshan Devaiah cruise on a Hummer that will soon be up for grabs –
Says Anurag Kashyup "By music bands performing live to launch the film's music, or having interesting lighted standies or dance through performing on the title track of the movie in the movie hall or a hummer contest, we are constantly engaging in innovative marketing activity which are involving the masses to be a part of the movie at various levels, the response so far has been overwhelming from the audience which encourages us further"
Says debutant director Bejoy Nambiar " There is a Shaitan in all of us. It peeks out every now and then and it depends on us as to how well we can keep it in check. Shaitan, the film through its array of characters attempts to tackle this issue at different levels”
Starring Rajeev Khandelwal ,Kalki Koechlin , Neil Bhoopalam (LSD fame),Shiv Pandit, Kirti Kulhari and Gulshan Devaiah -Shaitan comes to a theatre near you this June,2011
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