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Wednesday 27 July 2011

Kareena Kapoor brings More Color - More Style to the brand space

Kareena Kapoor is on cloud nine with the latest Sony Vaio ads that have gone on to become one of the most popular campaigns to hit the small screens this year.
The Sony Vaio More Colour.More Style series aims at suiting the diverse lifestyles of customers, so there is a laptop for everyone and the only star who could embody diversity was Bollywood Czarina and Sony brand ambassador Kareena Kapoor.
So popular has the campaign become that fans are logging on to the brand’s page on a popular social networking site and raving about the star who styled in several different looks ,sports diverse global avatars .  
Says Masaru Tamagawa, Managing Director, Sony India “ More Colour.More Style’ campaign is all about making a lifestyle statement and with Kareena Kapoor as the face of this campaign, we know it will resonate well with our customers.”
Says a source “Kareena Kapoor inspired the  More Colour.More Style campaign which was fashioned on her image –She has been quite the lucky charm for them since their sales have been soaring ever since she came on board as ambassador .She looks absolutely stunning in the ads and has been getting a lot of praise for it”.

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