If all goes well, the Bollywood box office will belong to
Shah Rukh Khan this Diwali -- his much-awaited movie "Happy New Year"
is scheduled for an Oct 23 release.
An official source said, "'Happy New Year' will be a
Diwali release."
It will be officially announced through the film's first
poster, which will be launched Thursday on the movie's social media pages -
Twitter and Facebook.
"Happy New Year", directed by Farah Khan and
produced by Red Chillies Entertainment Pvt Ltd., is being positioned
exclusively as a musical heist.
The movie also stars Deepika Padukone, Boman Irani, Abhishek
Bachchan, Sonu Sood and Vivaan Shah.
Farah and Shah Rukh's past associations in movies like
"Main Hoon Na" and "Om Shanti Om" have turned out to be
gold spinners.
They are doing every bit to spread the right kind of buzz
about "Happy New Year".
The film's social media platforms have been very active and
their first topic 'wacky wishes' has been trending on Twitter.
Also, a huge social media campaign has been set around the
launch of the first poster of the movie. The lead actors are actively
participating in the campaign for the first poster launch.
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