Ujjwala Raut has walked on the ramp for international luxury brands like Yves Saint-Laurent, Roberto Cavalli, Dolce & Gabbana and Oscar de la Renta but is hardly seen on the Indian ramp. The Indian supermodel frankly admits money is the reason.
'They (Indian modelling industry) can't afford me; that's why I am hardly ever seen. Also, my involvement with ad shoots and magazine covers takes maximum time,' Raut said in an interview.
The leggy model shot to fame when she won Femina Look of the Year at the Miss India contest in 1996. She was just 17. The almond-eyed girl was pushed by her elder sister to join this glamorous field.
'I used to be an average looking girl; so I had never thought of modeling as a career option. It was my elder sister who inspired me to get into this field. She was totally fascinated by Madhu Sapre and instructed me to follow her and that's how my journey started,' Raut remembered.
Raut has appeared on the cover of fashion magazines like Vogue, Harper's Bazaar and Marie Claire and was once the face of Yves Saint Laurent. She has also walked the ramp in Milan Paris New York
Unfortunately, India
'The main reason why there is no supermodel left in the Indian modelling industry is the presence of Bollywood which has become an obvious career option for most models,' she told.
'I never tried Bollywood because it requires a lot of attention and time which I won't be able to give keeping in mind my other projects. In future I will definitely think about the same but no plans as of now,' she included.
Currently Raut is on the judging panel of the NDTV Good Times popular reality show 'The Hunt for the calendar girl' 2012 along with Milind Soman and Sonam Kapoor.
Raut feels the most vital thing a young model should have is right focus to excel in this business.
'I do what I want to do and I just don't do anything and everything. There are girls who would often say 'You are a model, I want to be a model too!' I would tell them that modeling is not for everybody. You actually have to understand where your interest lies and what you are capable of pursuing as a profession,' she told.
Raut, whose father is a cop and mother a homemaker, believes that the Indian modeling industry has increased manifold but there are miles to go before one is happy.
'There is no doubt that the Indian modeling industry is growing but it's still new, while in the West it is very old. In the West, there's much more competition because you are competing with girls from different parts of the world, whereas in India there are just a few girls from outside, rest all are just Indians,' she told.
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