Emraan has become a brand today: Mahesh Bhatt!

Emraan Hashmi, Mahesh Bhatt

Even though Emraan Hashmi is one of Mahesh Bhatt’s best find in Bollywood, the actor is now one of the most sought star in Bollywood. And Mahesh who has seen him come this far tells, “He has become a brand today.”

When Mahesh was asked if he’s had trouble getting Emraan’s dates for Raaz3, the producer told, “Emraan is no longer the boy who was at our beck and call. He’s extremely busy and we’ve had quite a tough task getting his time. Raaz is a franchise and we need Emraan’s participation.” So did he have to request Emraan to come on board? Mahesh says, “I don’t usually interfere, but this time, since my team asked me to, I did.”

Rumors surrounding the promotion were, Emraan couldn’t make it for the promos as he was stuck with Ekta Kapoor-Vishal Bhardwaj’s co-production, Ek Thi Daayan, and hence couldn’t accomodate dates for Raaz3. Mahesh says,“Every filmmaker has exclusive rights to his actor during the completion of his film. It demands that much time.”

Previously Emraan told, no matter what happens i’ll do two films with Mahesh Bhatt every year, Mahesh jokily tells, “We’ve succeeded in doing two films this year. Maybe we’ll do just one next year.”

Raaz3 is stated to release on the 7th of September.