As reported previously, Ra.One happens to be Shahrukh Khan’s dream project and so the actor can go to any extent to see the movies success. The newest we hear is that SRK has planned to start the longest fan mail for the movie. It will earn an entry in the Limca Book Of Records.
This is a unique pan-India promotional tour that will last as long as five months until the release of Ra.One on October 26 this year. The campaign begins today in Mumbai and will soon travel to five cities: Delhi Chandigarh Indore
A source tells, “He plans his film’s promotional strategies himself and in tandem with his team. Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film.”
The source includes, “From today, he kicks off an inter-city tour that stars, normally do just a month before the release. But, in a first-of-its-kind plan, SRK will be traveling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours.”
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